Posts tagged with ‘Intel’
2021 Perspectives: Intel’s Events Program Manager Talks CES, Activating Locally and Sparking Joy
CES will kick off next month for the first time without a physical show floor, but for longtime exhibiting brands like Intel, it’s year two of a pivot strategy already in motion This time last year, exhibiting brands at industry tentpole CES would have been preparing for move-in. Supersized booths and miles of exhibits within...
Three Insights from Intel on Creating Industry Event Experiences That Stick
How Intel approached an industry event with people in mind Like most technology brands, Intel is challenged with introducing its target audiences to innovations that often need some explanation—more importantly, demonstration. It’s why the brand has transformed what could be standard demos at events into product experiences that “democratize” its technologies and solutions. At the...
Live from CES 2019: Brands Bring Color, Connectivity and Causes to the Show Floor
With a massive footprint, taking over a dozen venues across Las Vegas, CES 2019 continues to be the industry jumping-off point and proving ground for technological innovation and, in our case, experience design and engagement. As we hit the ground running on day one of the show Jan. 8, we noticed more experiences than any...
Highlights and Insights From our Inaugural Conference for Esports Marketers
Esports is on pace to outpace the NFL, according to a 2018 study by PricewaterhouseCoopers. Goldman Sachs predicts it will at least reach a comparable size to the NFL by 2022. But despite its growing scope, popularity and its legions of passionate fans, for many brands, esports is still a mystery. This October, Event Marketer...