Jaguar Archives - Event Marketer

Posts tagged with ‘Jaguar’

March 20, 2017

Next-Gen VR: How Brands are Turning VR Activations Into Group Experiences

Most VR experiences are rather isolated ones. A user straps on the goggles, grabs a controller and gets into the action. Jaguar turned that paradigm on its head with a multi-user VR launch for its new electric I-PACE concept car on Nov. 14, two days prior to the LA Auto Show. Seated at tables of...

January 24, 2017

Multi-user VR Drives the Launch of Jaguar’s New Electric Car

Virtual Reality is the event marketer’s shiny new toy—a cool way to immerse audiences in a brand message. But leveraged as an integral part of a strategic product launch, as Jaguar did when it introduced its electric I-PACE concept car at the LA Auto Show, VR can take the experience to a whole new level....