Posts tagged with ‘Johnnie Walker’

Let the (Squid) Games Begin: Johnnie Walker and Netflix Partner on a Global Campaign

Fans around the world tuned in to Netflix’s “Squid Game” in 2021, making it the most-watched (non-English) TV show in the brand’s history—and they’ve been clamoring for more of the South Korean thriller series ever since. So with the debut of season two finally arriving on Dec. 26, the streaming service and another global powerhouse,...

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Johnnie Walker Princes Street: An Eight-Story Brand Home Designed to Shake up the Scotch Industry

Personalization, accessibility and sustainable practices power the 70,000-square-foot visitor experience It’s fitting that the crown jewel of the single biggest investment in Scotch whisky tourism is located on Princes Street. Indeed, Johnnie Walker’s new permanent brand home in Edinburgh, Scotland is a majestic, eight-story wonder built in the center of the capital that projects a...

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How a Blending Lab and Portfolio Sampling Brought Diageo’s Craftswomen Campaign to Life

In some ways, International Women’s Day (this year, March 8) has become a revolving door for brand gimmicks. Fortunately, some companies just get it, and find ways to deliver meaningful campaigns that actually resonate with women. Johnnie Walker and Bulleit Bourbon are two such brands, and we got to experience their new, female-forward Craftswomen campaign...

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