Posts tagged with ‘LED’
American Express at All-Star Weekend: Chandelier Hoops and ‘Exploded’ Floorboards
American Express forges connections with cardmembers and potential customers by delivering experiences that speak to passion points like art, music and sports. From Feb. 16-18, the brand took the approach to NBA All-Star Weekend in Los Angeles, where a series of basketball-centric installations supplemented by cultural and artistic components offered fans a unique perspective on...
Chobani’s Digital ‘Giving Tree’ Installation Encourages New Yorkers to Make a Difference
It takes something remarkable to stop New York City commuters in their tracks, and on Feb. 12, Chobani was the one bringing travelers to a halt. To promote its 10th anniversary, the Greek yogurt brand installed a digital fruit tree in the center of Grand Central Terminal’s Vanderbilt Hall, where consumers were invited to interact...
Three Lessons From LG on Creating a Killer Launch Event
How the brand engaged thousands of consumers at its LG SIGNATURE press event LG launched its LG SIGNATURE line of high-end appliances at a press event in New York City’s Rockefeller Center that was as well crafted as the products themselves. A “see-through” pop-up gallery and a roster of brand ambassadors from the fields of...
The Points Guy’s Pre-Grammys Event Takes Attendees on an A/V Journey to Four Countries
Like travel, music can transport people to another place and time, a concept that served as the underpinning of the strategy behind The Points Guy’s pre-Grammy Awards event on Jan. 23 in New York City, hosted in partnership with Starwood Preferred Guest. The travel guide platform leveraged one of the biggest pop culture moments of the...