Posts tagged with ‘live art’
Intel’s Encore AI Exhibit: Four Lessons on Harnessing Immersive Event Spaces
Step aside yummy museums. Immersive spaces are having their moment. From Artechouse in New York City, to the traveling Van Gogh Exhibition: The Immersive Experience, to Radiant Space in L.A., consumer obsession with tech has fueled a new era of Instagram-worthy experiences leveraging multimedia at scale. When it came time to create an additional touchpoint...
Field Report: Steal-Worthy Activation Ideas from Vision Expo West 2023
Fusing fashion and tech, Vision Expo West 2023 welcomed eyecare professionals from all facets of the optical and vision industry at The Venetian Convention Center & Expo in Las Vegas Sept. 27-30. Top eyewear brands from around the world consistently level up activations at VEW, adding a touch of celebration and play to a b-to-b...
Experiential at Miami Art Week: Our Tour of Brand Experiences Across the Prestigious Week-long Event
Activation formats that work, our picks for top engagements, and three ways to relieve common pain points There’s no fan village. No sponsor zone. No epicenter where brands assemble. At Miami Art Week, blink, and you’re likely to miss more than one of the many scattered, and oftentimes secretive, activations produced across the week-long event....
NBC Sports is Inviting Fans to Paint the Path to the Super Bowl with its Season-long canVS Campaign
A disrupted 2020 NFL season left many fans feeling deflated, so to reignite their energy and drive viewership for “Sunday Night Football,” NBC is activating live painting events powered by local artists in six markets. Dubbed canVS, the season-long campaign will culminate in a 100-yard-long mural inspired by fan contributions that will be revealed at...