Posts tagged with ‘live-stream’
Inside Amazon Web Services’ Booming Tech Conference
The word “reinvent” is commonly defined as “to make over or revive” and it couldn’t be a more fitting name for Amazon Web Services’ tech conference.
EA Sports Expands its Super Bowl Presence to Focus on Fan Engagement
Video game developer EA Sports kicked its Super Bowl sponsorship into high gear this year with gaming tournaments, performances by top musicians and its biggest activation footprint to date. The highlight of the brand’s on-site presence was the inaugural EA Sports Bowl, held Feb. 3 in Houston at Club Nomadic, a 60,000-square-foot pop-up nightclub. The...
Music Festival Strategies: 10 Ways Toyota Engages Fans
Music is a powerful platform for reaching millennials and multicultural audiences, a fact not lost on Toyota, where music festival sponsorships and activations strike a chord with these potential car buyers.