Posts tagged with ‘live theater’
Case Study: How Ricoh Made a Smaller Booth More Impactful with Live Theater
At the much-anticipated return of Drupa, May 28 through June 7, in Düsseldorf, Germany, Japanese multinational imaging and electronics brand Ricoh maximized a booth space that was 30-percent smaller than previous years by leveraging live theater and heritage-inspired imagery based on the Japanese life principle, HENKAKU, which translates to “transformational innovation.” The centerpiece of the...
Mezcal El Silencio Hosts a Multisensory Spectacle in the Desert to Launch its New Hotel and Distillery
For a brand called El Silencio, the company sure made a racket for the grand opening of its hotel and distillery in Mexico. The artisanal mezcal maker has a rich storytelling history and a penchant for flirting with behaviors and practices that live just below the surface of society, which served as ample fuel for...
‘Stranger Things’ Fans Will Drive Through Replica Sets at the Netflix ‘Drive-Into’ Experience
Filming was halted on the fourth season of Netflix’s “Stranger Things” over the spring in the wake of the pandemic, but fans of the sci-fi series won’t have to wait much longer to dive back into the Upside Down thanks to a new drive-through activation. Starting in October, the Stranger Things: The Drive-Into Experience will...
Extreme Personalization: 10 Ideas to Customize Engagement for Attendees
The first wave of young Gen Z adults graduate college this year and will start entering the work force. And pretty soon, they’ll be registering for your events.