Posts tagged with ‘Livestreamed Events’
Gamers Get Pummeled by Fake Heat Waves and Tornados in State Farm’s ‘Gamerhood Challenge’
The average millennial’s eyes glaze over when insurance is the topic of conversation, so to make the subject more appealing and meet younger generations where they are, State Farm launched the Gamerhood Challenge, a digital + live gaming competition packed with obstacles that served as “insurable moments.” Each week, eight world-renowned gamers, streamers and content...
Executive Q&A: Lexus Goes ‘All In’ on Gaming With a Concept Car Designed by Twitch Users
How the automaker is appealing to a whole new generation of car buyers To engage younger consumers and support the launch of its 2021 Lexus IS sports sedan, the luxury carmaker recently staged a pair of interactive, livestreamed events on Twitch that concluded with a unique takeaway for the gaming community: a Lexus IS concept...