Posts tagged with ‘marketing to women’
Soma Helps Women Solve Their ‘Bra-blems’ at its Pop-up Innovation Lab
Since its establishment in 2004, intimates apparel brand Soma has built more than 250 boutiques and outlets in locations nationwide, but New York City isn’t one of them. So with a new “smart bra” to introduce and a desire to expand its exposure in a city brimming with influencers and fashion editors, the brand headed...