Posts tagged with ‘measurement tools’

Guest Column: The Event Measurement Fundamentals

In the dynamic world of event marketing, where every moment is an opportunity to impact an audience, understanding the effectiveness of your efforts is paramount.

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Modern Metrics: How Event Marketers are Deploying Fresh Measurement Tools

Since the dawn of event marketing, one of the industry’s greatest challenges has been proving the ROI of live experiences. It’s something brands and agencies still struggle with today, but as the technology behind data collection tools advances, measurement strategies are progressing right along with it. Although it has collected basic attendee information for years,...

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