Posts tagged with ‘media partnerships’
SXM Media ‘Passes the Mic’ to Women Executives at its CES Podcast Studio Activation
Podcasting is hotter than ever and on track to continue growing with audiences. In December, Edison Research named SXM Media—whose portfolio includes SiriusXM, Pandora and the Stitcher podcast network—the No. 1 most listened-to podcast network for Q3 in 2022 based on total audience reach. To maintain its positioning, SXM Media saw an opportunity to reach...
Twitter Cuts Stage Time and Focuses on Interactive Vignettes to ‘Dimensionalize’ its NewFronts Strategy
Twitter’s positioning as the go-to platform for discovering “what’s happening” in the world has never wavered. But for its in-person return to the IAB’s 2022 NewFronts in Manhattan on May 4, the brand didn’t want to rely on its pre-pandemic, stage-focused strategy to illustrate that value proposition to media buyers—so, it “dimensionalized” its approach, enveloping...