Posts tagged with ‘Michelob ULTRA’

Reverse Pivots: Inside Michelob ULTRA’s Reboot of its MOVEMENT Live Platform

Sometimes, an epic roadblock, like a pandemic, can lead to growth for experiential programming. Just ask Michelob ULTRA, which is reverse-pivoting its fitness platform MOVEMENT Live into a hybrid experience that will deliver on the scale that its lockdown-era virtual version provided, while bringing consumers together in person to celebrate wellness with the sweet reward...

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Brands are Carving Out a New Staffing Position: Chief Brand Ambassador

The everyday brand ambassador plays an important role in connecting brands with audiences, but lately, companies are carving out a new, loftier position built for superfans: chief brand ambassador.

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How Wellness Experiences are Weaving Their Way Into Consumer Events and Conferences

Fresh strategies to help consumers achieve a balanced lifestyle   From farm-to-table, to juicing to shakes, to essential oils, boot camps, spin and meditation, the health and wellness space is expanding rapidly—into the home into the workplace, and into live events. The Fast Company Innovation Festival in New York City last October offered more than...

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