Tag: miller lite

  • Cantroller, Twitch Launch and E3: How Miller Lite is Scoring with Gamers
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    Cantroller, Twitch Launch and E3: How Miller Lite is Scoring with Gamers

    With the meteoric rise of business opportunities in esports, brands are jockeying for a piece of the action with sponsorships, experiences and, in the case of Miller Lite, a beer can you can play video games with. Miller Lite introduced a 10-button “Cantroller,” crafted with a flexible circuit board, Bluetooth technology and a three-hour (rechargeable) […]