MINI Archives - Event Marketer

Posts tagged with ‘MINI’

February 17, 2020

A Media Buy Evolves into a Live Event for MINI Ahead of its All-electric Launch

Sometimes, a billboard is too flat and a static car display doesn’t tell the whole story. To support the March 7 launch of its new, all-electric MINI Cooper SE, MINI transformed a proposed media buy into a live event program that took advantage of one of the brand’s top markets: Miami. Aligning with the lead...

July 26, 2018

MINI Creates ‘Mini Extensions’ on an Annual Fundraiser with a Tour, Sponsorship

In the experiential marketing world, summer is mobile tour season. And while many brands are hitting the open road on journeys across the country, MINI in June took a decidedly hyper-local approach to a mobile tour as part of a cause-marketing program benefiting New York City’s Sing For Hope and its annual fundraiser for arts...