Posts tagged with ‘mixed reality’
Canon Partners with M. Night Shyamalan for a ‘Knock at the Cabin’ Booth at CES
Movie magic permeated every corner of Canon U.S.A.’s exhibit at CES 2023, Jan. 5-8. The digital imaging solutions brand partnered with filmmaker M. Night Shyamalan on four interactive experiences that transported attendees into the story of his upcoming thriller, “Knock at the Cabin.” Canon connected participants to characters from the film (in theaters Feb. 3)...
Five Brands Activating Tech-powered Engagements, from an AI ‘Oracle’ to Holographic Projections
More often than not, technology and experiential marketing are partners in crime, working hand-in-hand to personalize engagement, alleviate pain points, deliver moments of surprise and delight and create a more seamless attendee experience overall. New tools and implementation tactics seem to pop up every other day, and while not all of them are viable options,...
Five Ways Sleep Number Crushes Booth Engagement at CES
When you’re a sleep wellness brand vying for attention at a global technology trade show, sometimes you’ve got to make your own dreams come true. Such is the case for Sleep Number, an exhibitor at CES for the last eight years. The brand’s presence at the tentpole event has evolved from a tiny footprint located...
Scavenger Hunts, Mobile, Metaverse: Event Trends for 2022
As we begin a new year amid another pandemic surge, the industry is focused on in-person experiences that offer ease of interaction and prioritize the wellbeing of audiences. Indeed, brands have had almost two years to test and evaluate different types of programming while restrictions tightened and loosened. Here we examine a few event trends...