Posts tagged with ‘mobile marketing’
How Maui Moisture Pampered Houseless Consumers with a Mobile Salon Experience
Many of us take access to hot showers and nourishing meals for granted, but for the countless houseless residents of L.A.’s Skid Row neighborhood, securing those essentials is a daily struggle. So vegan haircare brand Maui Moisture stepped up to pamper members of the community with a mobile salon experience on May 21 during Mental...
Holiday Roundup: How 14 Brands Celebrated the Season with Live Experiences
Holiday experiences were in short supply in 2020 as mandated pandemic lockdowns dampened spirits and prevented gathering. But this year, in-person experiential holiday programs roared back to life in the shape of festive pop-ups, takeovers, charitable activities, installations and hospitality initiatives. While the omicron variant dashed some organizations’ event plans at the eleventh hour, the...
How Chaco is Activating its Postponed Mobile Tour With COVID-era Tweaks
What a difference a year can make. In 2020, outdoor lifestyle footwear brand Chaco pivoted a mobile tour scheduled to stop at major music festivals into a mask-making program for healthcare workers. A year later, the brand is on the road activating its original tour concept across the U.S., delivering the kind of comeback story...
Seamless App’s Restaurant on Wheels Puts an Experiential Spin on Food Delivery
The struggle has been real for both the restaurant industry and consumers itching to dine out safely amid the pandemic, so for the month of April, food ordering app Seamless is delivering a whole new way of enjoying takeout to support its restaurant partners and engage hungry New Yorkers. Rolling through Manhattan, Brooklyn and Queens...