Posts tagged with ‘mobile tour’
Bosch’s Power Tour Hammers Home Job Site Safety
It’s not often that industry betterment serves as the primary motive behind a brand activation, but Bosch is leading the way with a mobile tour aimed at increasing job site safety. Following the success of its 2016 Power Tour, the brand hit the road again with two vehicles in early April and will bring expert-led...
Online Retailer Zappos Looks to Make Offline Connections on the Road
Zappos is taking its online retail brand offline and on the road for the first time with a “Friends with Benefits Road Show,” a cross-country road trip targeting cities with a bright and high-tech retail experience. The tour kicked off Jan. 27-29 in Austin at 1327 South Congress. The plan is to hit one city...
REI Camps Out With Trail Runners as a Ragnar Series Sponsor
In an age of virtual reality and other high-tech interactive engagements, one brand is forging a consumer connection centered on scenic trail loops in the great outdoors, camping and toasting s’mores around an evening firepit.