Mosaic Archives - Event Marketer

Posts tagged with ‘Mosaic’

July 23, 2018

The Value of Experiential: Inside EventTrack 2018

ON DEMAND WEBINAR - Get a rundown of EventTrack 2018, the longest running and most comprehensive annual research on experiential and event marketing on the planet

January 12, 2017

Why Oracle’s Quest to Evolve OpenWorld May Transform All B-to-B Events

What began in 1997 as one of the first corporate tech events, Oracle OpenWorld shares credit with a handful of other brands for the rise of b-to-b experiential marketing, the standardization of the annual conference format—and, most of all, the emergence of the proprietary mega-event. Now comes a new chapter as the tech giant’s event...