Posts tagged with ‘multisensory’
The Brief: Flavor Fantasies and GenAI Lofts
This week’s hot takes on hot topics in experiential marketing cover flavor fantasies, speed-dating picnics and GenAI Lofts.
Field Report: Feeling the Grind at Mike’s Hard Lemonade’s ‘Jobstacle’ Course
With Labor Day around the corner and survey results revealing that more than half of Americans think their job is harder than other professions, Mike’s Hard Lemonade teamed up with actor and former odd-job man Lamorne Morris to put New Yorkers to work. On Aug. 20, as an extension of its “Hard Days Deserve a...
Amway’s Founders Council Incentive Event: Five Ideas for Your ‘Top Tier’ Attendees
For decades, Amway’s annual Founders Council event has served as a landing point to celebrate the achievements of the company’s direct-selling health and beauty independent business owners or “ABOs” from around the globe. As a highly exclusive incentive experience, top distributors have to qualify each year to attend, and so the experience on the ground...
The Brief: Denim Cafés and First Class for Dogs
This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air.