Tag: multisensory

As part of what it calls a two-year conversation surrounding the November launch of its newest luxury cruise ship, Edge, Celebrity Cruises has unveiled different aspects of the ship. For the “next chapter” of the marketing surrounding the launch, the brand wanted to focus on the ship’s culinary offerings—a challenge, considering the ship has 29 […]

It sounds so simple on paper—if you want to make an authentic connection with an attendee, all you have to do is provide them with a memorable experience. It’s a concept that the majority of event marketers would agree is much easier said than done, but by leveraging multisensory experiences, some brands are getting a […]

ESSENCE magazine and partner Toyota capitalized on the Instagram museum trend in December with #SensoryWonderland, a multisensory playground that celebrated Afrofuturism while generating buzz for the new 2018 Toyota Camry. The event amplified Toyota’s Sensations marketing campaign, which “aims to tap into drivers’ emotions and the sensations they feel behind the wheel,” says Jovanca Maitland, […]

If you think you know multisensory events, think again. Luxury hotel The Berkeley on Nov. 15 took sensory experiences to new heights with the launch of its Out Of The Blue experience, which will run indefinitely at its London property. Designed by the staff at its on-site watering hole, Blue Bar, and key technology partners, Out […]

Culinary publication Taste of Home is back for the fourth year in New York City’s Madison Square Park with a life-sized Gingerbread House and an interactive experience that from Dec. 7-20 recalls the sights, sounds and smells of the holiday season. New this year is a 4D storytelling engagement that immerses guests in a gingerbread […]