Posts tagged with ‘music fans’
How Visible Leveraged an Iconic Music Venue to Deliver an Interactive Concert Series
If you’re one of the countless people missing the concert scene, let Visible’s latest experiential campaign serve as a beacon of hope. In September, the wireless brand activated Red Rocks Unpaused, a three-night concert series delivered without a physical audience that was supported by digital fan experiences designed to replicate the energy of an in-person...
Take our Photo Tour of Pandora’s ‘Nuestro Sound’ Event, Presented by Target
Providing free, curated experiences for its listeners has always been part of Pandora’s event playbook, but the brand recently upped the ante by partnering with Target, which served as presenting sponsor of the brand’s Nuestro Sound experience for 440 Pandora listeners in the Los Angeles area. The Latin-infused event, held in December at Candela La...
Eight Ways Musicians are Leveraging Pop-ups to Connect with Fans
The allure of the pop-up has permeated a new industry: the music biz. Artists from Slipknot to Madonna to Britney Spears are leveraging pop-ups to hype new tours, engage fans and push merchandise in an era when album sales are no longer a musician’s bread and butter. Some feature brand partners, many include interactive experiences...
McDonald’s Beat of My City Initiative Blends Music with Cause Marketing
Giving back to the neighborhoods it serves is part of McDonald’s ethos, and through its Beat of My City concert series, the fast food giant gave the gift of music. The brand partnered with two musicians, Teyana Taylor and the late rapper Juice WRLD, to deliver live performances and give back to local communities in...