Archive

Tag: music festival

  • Center Stage: A Look Back at the Year's Top Music Festival Activations
    B-to-C Events

    Center Stage: Revisiting 2017’s Top Music Festival Activations

    From the couture-clad fashionistas of Coachella to the down-home devotees of CMA Fest, today’s large-scale music festivals attract fans from a vast range of demographics. The one thing they have in common is an unyielding passion for live music experiences, and as the value of leveraging festivals as an activation platform becomes clearer by the […]

  • How Big Brands are Building Loyalty at Country Music Events
    B-to-C Events

    Country Music Events: How Big Brands are Building Loyalty

    The Wide-Ranging Fan Base Spans Regions and Generations   It can be indie, it can be gritty, it can be rock and pop. It’s on primetime à la the CMA Music Festival’s annual “Country’s Night to Rock” (called the most social show of the year by Forbes in 2014). And thanks to Blake Shelton, the […]

  • State Farm’s Festival Strategy Encourages Music Lovers to Make a Difference
    B-to-C Events

    State Farm’s Festival Strategy Encourages Music Lovers to Make a Difference

    State Farm returned this year to the music festival and concert circuit once again with its #HereToHelp Lounge but this time with a new platform, NeighborhoodOfGood.com, an engagement tool that encourages attendees to volunteer in their communities. The brand’s #HereToHelp activations at Austin City Limits, Bonnaroo, Lost Lakes and other festivals include a help desk […]

  • Advocacy-Driven Events and an Eco-Chic Lounge Mark Citi’s Global Citizen Festival Sponsorship
    B-to-C Events

    Advocacy-Driven Events and an Eco-Chic Lounge Mark Citi’s Global Citizen Sponsorship

    For Freedom. For Justice. For All. It’s the slogan non-profit Global Citizen operates under on its mission to end extreme poverty and “solve the world’s biggest challenges.” In the days leading up to the sixth annual Global Citizen Festival in Manhattan, Citi did its part to bring that mantra to life through advocacy-driven sponsorship activations […]

  • CLIF Bar’s Analog Approach Makes Dwell Time Soar at the Pitchfork Music Festival
    B-to-C Events

    CLIF Bar’s Analog Approach Makes Dwell Time Soar at the Pitchfork Music Festival

    Retaining consumers’ attention these days is challenging to say the least, but CLIF Bar managed to keep Pitchfork Music Festival attendees occupied with activities designed to amplify festival culture while underscoring the importance of protecting the environment. Equipped with a variety of analog engagements, a charity component and a chill outdoor footprint featuring a hammock […]