Posts tagged with ‘music sponsorship’
Inside AARP’s Rolling Stones Tour Sponsorship: ‘Lightning in a Bottle’
AARP, the association for people 50 and older, is all about popping up in unexpected spaces where it can engage its current audience as well as the next generation. When the Rolling Stones approached AARP to sponsor the ’24 Hackney Diamonds North American Tour, which hit 16 cities from April to July, the brand saw...
How American Weed Co.’s Presenting Sponsorship Made History at Cali Vibes
The link between music and weed dates back thousands of years, but a cannabis brand has never served as a presenting sponsor of a major U.S. music festival—until Cali Vibes 2024, that is.
Grand Ex 2021: Visible Earns Campaign of the Year for ‘Red Rocks Unpaused’
How Verizon’s all-digital phone service brand set the stage for a new era of digital + live campaigns Founded in 2018, Visible was in year two of a marketing trajectory designed to explain its unique offering when the pandemic hit. Cheeky and friendly with its marketing, the challenger brand had been diligently gaining national brand...
How 12 Brands Engaged Festivalgoers at the 2021 Governors Ball
The New York City-based Governors Ball festival, which took place Sept. 24-26, celebrated its 10-year anniversary this summer with brand new digs at Citi Field in Flushing, Queens, and more than a dozen brand activations to engage some 150,000 attendees. The festival featured four stages and more than 70 musical acts, art installations, NYC-themed photo...