Posts tagged with ‘NBC Sports’
NBC Sports Replicates an Iconic Golf Hole to Drive Tournament Tune-in
Interest in golf has exploded in recent years, but for some, the luxury sport still carries an air of exclusivity. So ahead of its broadcast of THE PLAYERS Championship at Florida’s TPC Sawgrass, NBC Sports hosted a two-day event aimed at making golf more accessible and attractive to general sports fans. The network’s “PLAYERS Island”...
Snow Day in L.A.: Behind the Scenes of NBC’s Winter Wonderland Activation
It was a typical “72 and sunny” kind of day in Los Angeles on Jan. 31—unless you were passing through the main courtyard at Santa Monica Place. The L.A. hot spot was transformed into a winter wonderland with real-life snow on the ground, and snow intermittently falling from the sky. But this wasn’t a freak...