Posts tagged with ‘neuromarketing’
How Primal Instincts Affect Consumer Behaviors: An Excerpt From ‘Decoding the Irrational Consumer’
How primal instincts affect consumers’ purchasing behaviors In Decoding the Irrational Consumer, author Darren Bridger uses neuromarketing data to reveal how consumers’ primal instincts affect their decision-making process and how to use those insights to influence their brand loyalty and purchasing behaviors. In the following excerpt on heuristics—a concept derived from behavioral economics defined...