Posts tagged with ‘New York Fashion Week’
The Brief: Harvesting Screams and Ferry Fashionistas
This week’s hot takes on hot topics in experiential marketing cover symphonies of screams, ferry fashionistas and drinking up DRIPS.
Experiential at NYFW 2024: Candy Shoppes, Skin Sanctuaries and Holographic Bears
New York Fashion Week is a biannual affair that typically overflows with exclusive runway shows and afterparties. But in recent years, it has also inspired innovative sponsorship tactics that reach beyond VIP soirees—and the winter 2024 edition was no exception.
Pandora Transforms an NYC Parking Lot into a Luxurious ‘Lab-Grown Diamond District’
With New York City’s famed Diamond District known as the place to shop for precious gems and fine jewelry, Pandora sought to recreate its own pink-fueled version of the 47th Street district just in time for New York Fashion Week (NYFW), drawing a trendy celebrity audience and plenty of media attention for the launch of...
New York Fashion Week: Bose Uses Sensorial Touchpoints to Bring its ‘Sound is Power’ Mantra to Life
Bose strutted into New York Fashion Week (NYFW) with a new “Sound is Power” mantra and a blend of art and technology experiences that introduced its QuietComfort Earbuds II and reinforced the idea that audio is more powerful when it’s personalized. At New York City’s Glasshouse on Sept. 8, the brand hosted a press launch,...