NFC Archives - Event Marketer

Posts tagged with ‘NFC’

March 15, 2024

~Pourri Brings the ‘Funk’ to SXSW 2024 with Cheeky Activations and NFC Technology

The savviest brands at SXSW recognize that their activations need to be steeped in big, bold, buzz-worthy strategies to have a shot at capturing mindshare—and let’s just say that ~Pourri understood the assignment in its debut at the annual festival this year.

August 10, 2018

Sponsorship: Visa Spreads World Cup Fever With Interactive Lounges and In-Stadium Experiences

The logistics alone will blow your mind: 64 matches over 32 days in 11 cities and 12 stadiums. Even for an industry veteran like Visa, pulling off FIFA World Cup sponsorship experiences across the world’s largest country—and smaller-scale activations in 100-plus markets around the globe—was no easy feat. But FIFA’s official payment services provider was...