Posts tagged with ‘NFT’
Scavenger Hunts, Mobile, Metaverse: Event Trends for 2022
As we begin a new year amid another pandemic surge, the industry is focused on in-person experiences that offer ease of interaction and prioritize the wellbeing of audiences. Indeed, brands have had almost two years to test and evaluate different types of programming while restrictions tightened and loosened. Here we examine a few event trends...
How Nine Brands Painted the Town Red at Art Basel Miami Beach
On the tails of successful shows in Switzerland and China in 2021, international art fair property Art Basel wrapped the year with a bang at its Miami Beach edition, Dec. 2-4, marking the triumphant return of the star-studded, ostentatious event, which was canceled in 2020 as a result of the pandemic. Some 60,000 people swept...
State Farm Kicks Off the NFL Season with an AR-fueled Football Hunt
Sports fans are a digitally savvy audience that rely on their devices to supplement the game-viewing experience. To meet their expectations, State Farm launched a digital + live sponsorship program to kick off the NFL season with an augmented reality-fueled scavenger hunt for fans that yielded prizes like NFTs. Built around the big NFL matchup...
How iHeartMedia is Scaling Music Fan and Sponsor Engagement
Setting the stage for what hybrid music festivals can deliver to both attendees and brand sponsors, the 2021 iHeartRadio Music Festival went live Sept. 17-18 at T-Mobile Arena in Las Vegas with in-person performances and experiences for consumers. Hosted by Ryan Seacrest, the festival also included a daytime stage and brand experiences on Sept. 18...