Posts tagged with ‘nostalgia marketing’
CBS Taps into Classic Content with a ‘The Price is Right’ National Tour
Commemorating the 50th anniversary this year of its 1972 original game show, “The Price Is Right,” CBS is embarking on a “Come On Down Tour” to bring the classic content to fans at 50 stops across the nation. The experience is inspired by insights that show consumers have sought comfort in nostalgic activities, music and...
Balcony Party: Freeform Hosts an Outdoor Screening for the Premiere of ‘Cruel Summer’
The hottest event space is no longer the ballroom, it’s the balcony. For Freeform’s “Cruel Summer” premiere event on April 15, the network booked 80 hotel rooms at the Beverly Hilton hotel and invited talent, executive producers, press and influencers to watch the show on a giant screen from their balconies.
Our Photo Tour of Brand Experiences at Streetwear Convention ComplexCon
ComplexCon, an annual festival and streetwear convention that descends upon California’s Long Beach Convention Center each year, fuses elements of pop culture, fashion, music, sports and food for some 60,000 attendees seeking the latest drops and exclusive merch that hype culture has to offer. EM was on site this year, Nov. 2-3, to get a...
Bare Snacks’ SoCal Orchard Sampling Pop-up Highlights Real Ingredients
Consumers in Southern California don’t typically get to experience fall foliage and the fun that goes along with it, like jumping into piles of raked leaves and apple picking in orchards. So, to bring a bit of fall to SoCal families while promoting its apple chips to health-conscious consumers, Bare Snacks activated a beachside apple...