Posts tagged with ‘OGX’
How Hands-on Pop-ups are Demonstrating the Science Behind CPG Products
It’s no secret that consumers are more skeptical and discerning than ever about the types of CPG products they’re willing to use, and pay for. More and more, they’re looking for a peek “under the hood” to understand how products work and the types of ingredients they’re made of. In response, brands like Tide and...
Leaning on Transparency, OGX’s Pop-up Explores ‘What’s Under the Cap’
In the beauty category, it’s all about ingredients and formulas. OGX zeroed in on this theme with a “Love is in the Hair” pop-up held Feb. 25-26 at the Santa Monica outdoor shopping mall to offer consumers an inside peek at the science behind its products. Brand ambassadors dressed in white lab coats directed consumers...
Five Activation Insights From OGX’s COVID-Safe Drive-Thru Car Wash
At the start in 2021, shampoo brand OGX introduced three new haircare collections for women seeking salon-style treatments at home. To launch the product in a COVID-safe environment, the brand turned to a drive-thru, specifically a drive-thru car wash, an experiential format that is gaining traction for its contactless nature and existing architecture. For its...