Posts tagged with ‘Olympics’
Podcast: Inside Canada Olympic House and Air Canada’s Paris 2024 Campaign, with Mosaic and Wasserman
The Event Peeps Podcast returns with part two of our look back on one of the year’s biggest events, the Paris 2024 Olympic and Paralympic Games. In this episode, we’re going inside Canada Olympic House, one of 30-plus hospitality houses organized by National Olympic Committees that popped up in the city to support athletes, their...Podcast: Looking Back on the Paris 2024 Olympics and Paralympics, with GMR’s Jeff Handler and Dennis Jenders
The Paris 2024 Olympic and Paralympic Games took the world by storm this summer, and hundreds of event and experiential professionals were on the ground taking in the sights and sounds of the French capital, while making brand activations happen. We spoke with Jeff Handler, vp-Olympic and Paralympic clients, and Dennis Jenders, executive strategy director,...
2024 Paris Games Preview: Rolling Coverage of Brands Activating Around the Summer Olympics
The Olympics have always ignited passion and a sense of camaraderie among sports fans around the globe, but the 2024 Paris Games, taking place July 26 to Aug. 11, may inspire even more fanfare than usual. The last time the world witnessed the Summer Olympics, it wasn’t at stadiums in Tokyo where the event was...
Canadian Olympic Committee Collaborates with Mosaic on Canada Olympic House in Paris
National hospitality houses at the Olympic Games were once landing points for athletes, support staff and families. But over the years, they’ve evolved into ecosystems for partnerships and engagement. At the Paris 2024 Olympic Games this summer, national houses are expected to make a grand post-pandemic return—among them, Canada Olympic House, which is being produced...