Posts tagged with ‘Paramount Mountain’

July 2, 2024

Inside the Evolution of Paramount+’s Larger-than-life Fan Activation, The Lodge

You might say The Lodge is peak experiential. The traveling, winter chalet-themed Paramount+ activation has drawn hundreds of thousands of consumers since launching in early 2023, enticing fans with a series of sprawling vignettes and multisensory experiences that bring to life the “Mountain of Entertainment” available on the streaming service. And all along the way,...

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February 21, 2024

Super Bowl LVIII: How Paramount Took Over a Block of the Las Vegas Strip

With so many brands competing for fans’ attention on the ground during Super Bowl LVIII, Paramount stopped traffic with the biggest installation on the Las Vegas Strip. Paramount’s Expedition Vegas took over a block in front The Mirage with an expansive, content-driven activation open to the public, Feb. 8-11.

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