Posts tagged with ‘Paramount Plus’
Three Ways Paramount+ Modernized its FYC Event for Emmy Voters—and Fans
When Paramount+ merged with Showtime earlier this year, it already had a sea of content in its repertoire, but the union of the entertainment brands created a whole ocean of it.
Diners, Drive-ins and Vibes: Paramount+ Recreates the Frosty Palace to Promote ‘Rise of the Pink Ladies’
The stakes are high for entertainment brands bold enough to build on iconic IP, particularly when that content is brought to life through a live experience.
At SXSW, Paramount+ Creates a Mountain of Content at ‘The Lodge’
“The cool thing about being able to make an experience with multiple different IPs is that it allows the fans themselves to make their own journey throughout The Lodge and to focus on things that they personally enjoy from a viewership and an IP perspective.” –James Stewart Cullen, VP-Global Brand Marketing, Paramount Streaming Contrasting Austin’s...
Paramount+ Offers up Three Insights on Engaging Pop Culture Fandoms
Revenge is a dish best served cold, so to celebrate the 40th anniversary of “Star Trek II: The Wrath of Khan,” Paramount+ hit the road with a branded ice cream truck on a mission to expand the franchise’s fan base and solidify its positioning as the home of “Star Trek” content. Part of the network’s...