Posts tagged with ‘personal care’

July 16, 2024

Potty Humor: 10 Ways Personal Care Brands are Cleaning up with Experiential Marketing

There was a time when personal care brands, and the consumers who used them, would rather not address the category head-on, often relying on metaphors rather than candid conversations. But those days appear to be coming to an end with an influx of straightforward, typically humorous, activations that tout bathroom-related products and services without shying...

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February 24, 2020

Cora Engages Women’s March Attendees with a Luxury Bathroom Experience

Even amid the Nikes and Patagonias of the world, it takes guts for a brand to voice its political opinion. At the 2020 Women’s March in Washington, D.C., organic feminine care company Cora did just that. Armed with a sponsorship and a mission, the brand took advantage of its presence in Freedom Plaza to sample...

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