Posts tagged with ‘personalization’
Grand Ex 2023: Reddit and Giant Spoon Score the Campaign of the Year with ‘Find Your People’
Every second, an average of two people ask Reddit communities for a recommendation, and receive an average of seven personalized responses in return. Therein lies the brand’s point of difference.
IBM Think Kicks Off a New Chapter with an Agile, Personalized Flagship Experience
Like many of the industry’s mega b-to-b shows, IBM Think is evolving to reflect the current business environment—one that is driven by speed and personalization. The flagship experience, launched in 2018 as part of a portfolio consolidation, marked a new chapter this month as it reconvened May 9-11 in Orlando as a smaller, targeted in-person...
Sports Sponsorship Update, Part 1: On Partnerships, Personalization and Activating with Intention
The post-pandemic sports sponsorship landscape is a whole new ball game. There are new audiences to connect with, new engagement trends to implement, new opportunities to make a bigger impact.
AT&T’s Four Tips for Elevating Engagement to Meet the Needs of the Covid-era Consumer
The new era is a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern Covid-era consumer. For the telecom brand, the days of using a single strategy to market to the masses are coming to a close as a...