Posts tagged with ‘personalization’
Adidas Tango League Brings Street Soccer to U.S. Urban Communities to Engage Fans
Right at the start of World Cup fever this summer, adidas staged one of several street soccer experiences as part of the brand’s global Tango League competition series. Held at the indoor UrbanFutsal facility, The Base, in Los Angeles on June 16, the event coincided with the launch of the adidas Energy Mode X18 boot...
CES 2018: Spotify Positions Itself as a Platform Where ‘Culture Happens’
In the 10 years since Spotify was founded, one thing has become clear to the brand: culture happens on Spotify. The digital music service took that mantra to heart this year at CES, the world’s largest consumer electronics show and a tent-pole event that helps the brand set the stage for what’s to come in...
Jack in the Box’s Crave Van Takes Sampling Up a Notch at San Diego Comic-Con
There are sampling events where brand ambassadors dutifully distribute flavorful bites and tasty tidbits to passersby. And then there are those that take it up a notch, like Jack in the Box, which literally crashed into San Diego Comic-Con this year with Jack’s Crave Van, featured in recent ads for the brand, plowing through a...