Posts tagged with ‘photo engagement’

March 22, 2017

Ben & Jerry’s Giant Cereal Bowl Stunt Makes a Splash in New York City

Ice cream brand Ben & Jerry’s on March 7, which happened to be National Cereal Day, created a splash of sorts with a pop-up stunt in New York City’s Grand Central Terminal. The idea was to promote its new lineup of Cereal Splashback flavors—Fruit Loot, Frozen Flakes and Cocoa Loco, which are inspired by the...

read more

March 1, 2017

Citi Unlocks an Intimate Concert Series for Cardmembers

How the Citi Sound Vault delivered exclusive music experiences during Grammy Week   Citi, during Grammy Week in L.A., launched Citi Sound Vault, a live music concert series that gives Citi cardmembers exclusive access to performances by major artists in intimate venues, as well as meet and greets and backstage access. The first Sound Vault...

read more

February 28, 2017

EA Sports Expands its Super Bowl Presence to Focus on Fan Engagement

Video game developer EA Sports kicked its Super Bowl sponsorship into high gear this year with gaming tournaments, performances by top musicians and its biggest activation footprint to date. The highlight of the brand’s on-site presence was the inaugural EA Sports Bowl, held Feb. 3 in Houston at Club Nomadic, a 60,000-square-foot pop-up nightclub. The...

read more

Receive the latest news and special announcements from Event Marketer

SIGN UP FOR UPDATES

© 2024 Access Intelligence, LLC – All Rights Reserved. |