Posts tagged with ‘pinterest’
Data-driven Sampling: Inside Primal Kitchen and Pinterest’s ‘Colorful Kitchen’ Pop-Up Events
Digitally native CPG brands often find themselves in a pickle when it comes to driving trial and conversion. So when Pinterest user data revealed that searches for “clean food” have risen by more than 9,700 percent and searches for “dips and snack hacks” have increased by 100 percent, clean-eating condiment brand Primal Kitchen decided to...
Gen Z and Music Festivals: Pinterest Shares Three Insights from its Coachella Debut
It was a wise year for Pinterest to hyper-focus its efforts on Gen Z and make its grand Coachella debut, with Gen Zers driving a 1,100-percent year-over-year increase in searches related to Coachella outfit inspiration on the platform.
Eight Fast Facts from the Pinterest Predicts Agency Insights Guide
Brands not only have to maintain relevance, they need to stay ahead of the next big thing—a task they often charge their agencies with. It can be a daunting effort, but a new Pinterest Predicts Agency Insights Guide released last month in the U.S., UK and Canada was developed to lighten the load.
Pinterest and Anthropologie Host a Trendy Holiday Showhouse Based on User Data
For those who’ve ever wondered what it would be like to walk through a Pinterest board IRL, the Holiday Showhouse retail event hosted by Pinterest and retailer Anthropologie was just the ticket—and a sold-out one, at that.