Posts tagged with ‘pop-up’
The Brief: ‘Zero Bodegas’ and Tunnels of Love
This week’s hot takes on hot topics in experiential marketing cover Tunnels of Love, Zero Bodegas and Lunar New Year celebrations.
Rebranded Network ION Champions Women’s Sports with a Grand Central Pop-up
ION, a TV network known for its crime and justice procedural programming, recently underwent a rebrand, that not only updated its color palette and key art, but also added a slate of women’s sports. What started with broadcasting WNBA games has grown to include the NWSL, accessible to fans without a paywall. To reintroduce ION...
The Brief: Sweet Escapes and Symphonies of Spirits
This week’s hot takes on hot topics in experiential marketing cover drama-free mobile tours, beach club bronzing and Banana-Versaries.
How Skincare Brand The Outset Capitalized on a Monthlong Pop-up at The Grove
E-commerce skincare brand The Outset activated its first-ever pop-up, The Sensitive Skin Clinic, around an ambitious timeline and effort—one full month in the highly trafficked shopping hub, The Grove L.A. The experience, open May 24 to June 19, strategically took place near Sephora and Nordstrom in the Glass Box space and offered plenty of samples,...