Posts tagged with ‘pop-up’
23andMe Goes Experiential with a Pop-up ‘House’ on Genetic Traits, Dispositions and Diseases
Investigating one’s ancestry through DNA testing has grown in popularity in recent years, as consumers are increasingly interested in genetic predisposition to certain traits, diseases and, at times, simply knowing which part of the world they really come from. Enter consumer genetics company 23andMe, which is interested in expanding the conversation around DNA testing to...
Cheetos’ Restaurant Returns as the Flamin’ Hot Spot in L.A.
Cheetos has found its niche in culinary experiences. Building upon the success of its pop-up restaurant last year in New York City, the brand opened a Cheetos-inspired restaurant in Los Angeles, Sept. 18-20, in partnership with Chef Roy Choi, designing the space and menu around a Cheetos flavor that’s particularly popular in the L.A. market:...
Adidas Tango League Brings Street Soccer to U.S. Urban Communities to Engage Fans
Right at the start of World Cup fever this summer, adidas staged one of several street soccer experiences as part of the brand’s global Tango League competition series. Held at the indoor UrbanFutsal facility, The Base, in Los Angeles on June 16, the event coincided with the launch of the adidas Energy Mode X18 boot...
Pop-ups: The National Park Foundation’s Multisensory Experience Helps Consumers Escape City Life
They say city life is no walk in the park, but that’s exactly what the National Park Foundation provided for Seattleites in an effort to boost interest in America’s array of national parks. The foundation, which serves as the official charity partner of the National Park Service, erected a multisensory pop-up park experience dubbed PARKTRACKS...