Posts tagged with ‘pop-up’
Shoppable Pop-up Roundup: Behr, Cheetos and Timberland Offer More than Merch
Pop-ups offer marketers a platform to take a brand out of its usual context and into a temporary, physical space that creates a “limited-time only” experience. Not just destinations for engagement, brands more and more are using pop-ups to release special collections, merchandise and to create customized experiences. Step inside six shoppable pop-ups that made...
Timberland’s Environmental Campaign Comes to Life with a Pop-up, Rooftop Greenhouse
Timberland put its boot stamp on urban greening the week of Oct. 15. The footwear and apparel company launched three events around its “Born in the woods. Raised in the City,” fall campaign, including a pop-up park in New York City’s Flatiron district, an urban greening project in East Harlem and a concept store on...
23andMe Goes Experiential with a Pop-up ‘House’ on Genetic Traits, Dispositions and Diseases
Investigating one’s ancestry through DNA testing has grown in popularity in recent years, as consumers are increasingly interested in genetic predisposition to certain traits, diseases and, at times, simply knowing which part of the world they really come from. Enter consumer genetics company 23andMe, which is interested in expanding the conversation around DNA testing to...
Cheetos’ Restaurant Returns as the Flamin’ Hot Spot in L.A.
Cheetos has found its niche in culinary experiences. Building upon the success of its pop-up restaurant last year in New York City, the brand opened a Cheetos-inspired restaurant in Los Angeles, Sept. 18-20, in partnership with Chef Roy Choi, designing the space and menu around a Cheetos flavor that’s particularly popular in the L.A. market:...