Posts tagged with ‘pop-up’
Kids Test Their Explorer Skills at National Geographic’s ‘Recruitment Center’ Pop-up
To celebrate the launch of its new “Explorer Academy” fiction series for kids, National Geographic created a recruitment center pop-up that offered interactive tests and activities, from a mini archeological dig to encountering live snakes to conducting experiments in a lab. The one-day event, which took place on Sept. 5 in Manhattan’s Chelsea neighborhood, celebrated...
Blue Apron Uses Cooking Classes and Movie Nights to Connect to an Expanding Consumer Demographic
Blue Apron, provider of chef-designed recipes delivered to your door in an insulated box, kicked off a series of events across multiple cities this summer with the goal of celebrating home cooking, promoting its recipe products and getting to know its expanding consumer base through interactive cooking experiences and in-person conversations. Dubbed “Unboxed,” the event...
Fore! Google Gets Experiential With a Product-Inspired Mini Golf Course
The Google Home Mini voice assistant was designed to simplify daily tasks for consumers, so to illustrate the device’s use cases and cement its position as a cornerstone of Google’s smart home ecosystem, the brand created mini golf course pop-ups in four cities across the U.S. Whereas last year the brand focused on driving awareness...
A Playful ‘Life Coach’ Pop-up Showcases the Luxury Brand’s Mystical Side
Coach’s refined aesthetic and rich New York City heritage came to life June 12-17 with a playful “Life Coach” pop-up experience in Manhattan’s SoHo neighborhood. Created in collaboration with set designer Simon Costin, the experience took attendees on a journey through four spaces: a David Lynch-esque check-in area with staticky TV screens and ringing phones;...