Posts tagged with ‘race sponsorship’

May 16, 2024

Formula 1 Miami Grand Prix: Amex, Jack Daniel’s, Hilton, Ferrari and More

The Formula 1 Crypto.com Miami Grand Prix returned for its third year at the Miami International Autodrome with a sell-out crowd of almost 300,000 fans visiting Hard Rock Stadium, May 3-5. From elevated hospitality experiences and celebrity-attended parties to graffiti murals and pop-up shops, we round up activations, events and festivals that kicked brand awareness...

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October 24, 2023

Photo Tour: Sponsor Activations from the F1 U.S. Grand Prix in Austin

Drivers weren’t the only ones getting motorsports fans revved up in Austin at the Formula 1 Lenovo U.S. Grand Prix over the weekend. There was also a roster of top-tier sponsors on the grounds at Circuit of The Americas (COTA), luring attendees in with sampling, technology, curated photo moments and, in one case, robot bartenders....

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November 25, 2019

Sponsorships Checklist: Four Tips for Brands on Activating for an Active Crowd

A behind-the-scenes look at the evolution of Tough Mudder’s sponsorship program Nearly 10 years ago, Tough Mudder launched by word of mouth on Facebook, drawing several thousand participants in its first year. Now a platform with five different styles, and over 130 events per year in North America, Tough Mudder cleanly staked its claim early...

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