Posts tagged with ‘retail’
Five Ways Exhibitors at Toy Fair Stood out in a Sea of Playfulness
The first visual we laid eyes on at Toy Fair 2025 in New York City, held at the Javits Center, March 1-4, was a larger-than-life Rubik’s cube suspended in the air and surrounded by disco lights and bumping music. There was something about a handheld toy that has transcended generations, blown up in epic proportions,...
How Adyen Leaned on its Partner Ecosystem to Entice Retailers at NRF 2025
If you’re going to demonstrate the power of “unified commerce,” you’ve got to have a unified event strategy to match. Such was the case for financial technology platform Adyen, which, with the help of its merchant partners, leveraged a widespread presence at NRF 2025 to give customers and prospects hands-on experience with its omnichannel payment...
NRF 2025: Five Exhibit Design Trends from Retail’s Big Show
While the show floor at NRF 2025 was abuzz with talk of AI agents and retail media networks earlier this week, EM arrived at New York City’s Javits Center to explore how some of the world’s biggest retail brands approached exhibit design and engagement at the National Retail Federation’s “Big Show.” An estimated 40,000 people...
Ashley’s Beach Retreat Invites Consumers to Envision Their Ideal Outdoor Setups
Furniture retail brand Ashley activated the Beach Retreat at the Santa Monica Pier that highlighted the brand’s latest outdoor furniture offerings and allowed consumer passersby to lounge, enjoy a festive beverage, and listen to music. The activation took place over the weekend, June 17-18, from 11 a.m. to 5 p.m., in a high-traffic location on...