Posts tagged with ‘retail activation’
Pandora Transforms an NYC Parking Lot into a Luxurious ‘Lab-Grown Diamond District’
With New York City’s famed Diamond District known as the place to shop for precious gems and fine jewelry, Pandora sought to recreate its own pink-fueled version of the 47th Street district just in time for New York Fashion Week (NYFW), drawing a trendy celebrity audience and plenty of media attention for the launch of...
Walmart’s Nostalgic Summer Rewind Tour Invites Adults to Break Childhood Rules
The Y2K vibes have been strong across a range of events and activations this year, and over the summer, Walmart jumped on the nostalgic trend with a cross-country tour that invited adults to take part in all of the in-store activities their parents banned when they were kids.
Online Activewear Brand POPFLEX Launches its First-ever Pop-up Shop Experience
In the absence of storefronts and capturing passersby, e-commerce brands rely heavily on social media influencers. But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. POPFLEX’s first-ever pop-up, Cloud Playground, in December hosted invited influencers (with followers ranging from...
How Sephora and Kohl’s Used QR Codes to Deliver a Mobile-first Beauty Event
As the store-within-a-store trend continues to gain momentum, Sephora and Kohl’s have emerged as two key players. The launch of Sephora at Kohl’s is rolling out this year to more than 200 stores nationwide, and to boost awareness of the landmark partnership, the brands delivered a gamified, mobile-first activation outside their Ramsey, NJ location. Using...