Posts tagged with ‘retail’
Uniqlo Block Parties Engage Shoppers, Drive Them to Nearby Stores
Uniqlo’s annual release of its graphic t-shirts or “UT” collection serves as a platform to engage consumers through art, culture and self-expression as the brand partners with different licensees and designers on the shirt designs. For the release of the collection this year, Uniqlo created block party-style activations near its stores in major markets, including...
Augmented Reality: Five Brands Leveraging AR Apps to Blend the Online and In-Store Shopping Experience
The modern retail landscape is complicated, to say the least. Traditional brick and mortar brands are working hard to enhance the in-store experience, but beefing up their ecommerce simultaneously. Online retailers are reaping the benefits of offering quick and convenient digital shopping, but also placing greater importance on delivering face-to-face experiences, like pop-up shops, to...
Hunter’s Multisensory Greenhouse Experience Transports New Yorkers to the Scottish Highlands
Think of New York City’s bustling Grand Central Terminal and chances are, rolling mist and the scent of moss are nowhere near top of mind. But for four days in October, British heritage brand Hunter, famed for its rubber wellies, aimed to bring the serene landscape of the Scottish Highlands to life with a multisensory...
Marie Claire’s Next Big Thing Concept Shop Offers a Look at the Future of Retail
The average consumer is accustomed to making purchases with the click of a button, but what about the tap of an app? In a quest to illustrate what the future of brick and mortar retail will look like, Marie Claire magazine and technology partner Mastercard this fall activated The Next Big Thing Concept Shop in...