Posts tagged with ‘retro’
NBA All-Star 2024: First-time Sponsor Ticketmaster Shoots its Shot with a Retro Arcade
Ticketmaster’s retro arcade activation at NBA All-Star Weekend in Indianapolis offered basketball fans a chance to literally shoot their shot, but as a first-time sponsor, the brand was taking a shot, too.
Diners, Drive-ins and Vibes: Paramount+ Recreates the Frosty Palace to Promote ‘Rise of the Pink Ladies’
The stakes are high for entertainment brands bold enough to build on iconic IP, particularly when that content is brought to life through a live experience.