Posts tagged with ‘Roblox’
Podcast: Exploring Digital + Live Platforms, with Justin Breton of Walmart
Justin Breton is all about embracing the unknown and taking a chance on new technologies. In his role as head of brand marketing innovation at Walmart, he oversees content-to-commerce initiatives that engage with customers in meaningful ways and get them thinking differently about Walmart—not just as a retailer, but also as a digital destination. The...
How e.l.f. Cosmetics’ Indy 500 Sponsorship Placed Women in the Driver’s Seat
When e.l.f. Cosmetics cruised into this year’s Indianapolis 500 as the first-ever beauty brand to serve as a primary sponsor of a driver, it didn’t just offer a “Lip Oil Change”; it aimed to foster systemic change, too.
Halloween Experiential: How Brands are Bringing Spooky Season to the Metaverse
From the sweet taste of candy to heart-stopping jump scares, Halloween is often viewed as a sensorial occasion best celebrated in the flesh. But for brands interested in scaling the reach of their campaigns and budget dollars, and testing the waters of the metaverse, digital holiday activations present a viable option. Chipotle was the first...
Metaverse Q&A Part Two: On Leveraging Brand IP, Adding Scale and the Value of Co-creation
In our follow-up conversation with State Farm and iHeartMedia, brand executives share the challenges and opportunities of marketing in the metaverse.