April 11, 2022
They say everything’s bigger in Texas, and to celebrate the 90th anniversary of the Houston Livestock Show and Rodeo—and its 30th year sponsoring the event—Coca-Cola took the adage to heart and trotted into the event with a new 3,500-square-foot, Texas-style Ice House activation. The larger-than-life, open-air footprint served as a destination where attendees of all...
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