Ruffles Archives - Event Marketer

Posts tagged with ‘Ruffles’

January 29, 2024

The Brief: Coachella’s Ticket Woes and Viral Wine Memes

This week’s hot takes on hot topics in experiential marketing cover Coachella’s lackluster ticket sales, a Fortnite game that mimics Alzheimer’s symptoms and the story behind Josh Cellars’ viral wine memes.

April 18, 2022

Hoops Culture and Community Collide at Mtn Dew and Ruffles’ NBA All-Star Activation

NBA All-Star Weekend invited more fanfare than ever this year as the league celebrated its 75th anniversary and when it came to sponsorship activations, Mtn Dew and Ruffles understood the assignment. The PepsiCo-owned brands teamed up for the first time to elevate their presence at the event with a larger-than-life, co-owned hub that blended basketball...