Posts tagged with ‘Salt XC’

The Power of First-Party Data in Experiential Commerce Strategy

Amid the impending death of web-tracking cookies and platforms such as Google and Facebook taking more control over third-party access to their subscribers, the idea of “owning audiences” is becoming a new priority of every marketing organization. Facing a future in which accessing “third-party” databases will be more restricted or highly costly, many Fortune 1000...

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Content is the Event: Better Connecting Live and Digital Moments

Why brands need to take advantage of their consumers' relationship with digital, content and creativity...

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A New Experiential Commerce Model is Delivering for Tier 1 Brands

How we are defining and measuring value has undergone an extreme makeover...

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